Ahead of Durga Puja, Twelve, one of the country’s top fashion brands, has unveiled its rich Puja Collection 2025. This year, not only in the design and variety of clothing, but also in the campaign. Twelve has used AI-generated online video commercials (AI OVC) for the first time in the fashion industry of Bangladesh, which has already created a buzz on social media, a press release said.
The brand authorities said that this advertising content created using modern technology is presenting the essence of the collection in front of fashion-loving customers in a completely new way. As a result, Twelve is not just a clothing brand, but also strengthening its position as a pioneer in the use of technology in fashion.
Twelve’s Puja collection this year combines contemporary trends and the deep-rooted traditions of Bengalis. Although there are different ranges for customers of all ages and tastes, including women, men and children, Twelve has woven them into a single thread in the light of comfort, perfect fit and pure artistry of design.
The clothes use various comfortable fabrics including cotton, mixed cotton, blended silk, georgette. In addition, large design work like digital print, screen print, fine embroidery, sequins and carvings has added elegance.
The women’s category of the collection includes 3 pieces, 2 pieces, gowns, kurtis, tops, sharara bottoms and veils. Each garment has a contemporary cut and fit along with a festive atmosphere.
For men, along with basic and embroidered Punjabis, ready-made dhoti has come, which the brand expects to be particularly popular. Because many people avoid it due to the hassle of wearing traditional dhoti; This time, Twelve’s ready-made dhoti will bring an easy solution to the festival.
There are boys’ Punjabi and girls’ 2-piece and frocks for children. The same design and color have been kept in the children’s clothes, so that the family can easily create a complimentary look.
Twelve has given special importance to the Family Combo collection. Clothes for women, men and children in the same motif and color have been kept, which will bring different levels of unity and joy to the family during the festival. The brand has taken this initiative keeping in mind the current group or family fashion trend.
The biggest talking point of this year’s Puja collection is AI OVC. This is the first time in Bangladesh that a fashion brand has used video content created by artificial intelligence in their campaign. Authorities say that this initiative has made the advertising process faster, cost-effective and more attractive.
The videos are regularly seen on all social media platforms including Twelve’s Facebook, YouTube. As a result, the brand’s online presence has been strengthened, and customers are also getting a new kind of visual experience.
Puja Collection 2025 is already available at all Twelve outlets across the country. Customers can come to the nearest showroom and try on their favorite outfits. You can also see the entire collection online at www.twelvebd.com. Twelve’s Puja Collection this year has taken the addition of technology to the fashion world to a new height. With a rich clothing lineup combining trends and traditions, AI-based visual storytelling has undoubtedly given the domestic fashion industry a different level of innovation. Therefore, this year’s Puja is becoming a special beauty not only in colorful clothes, but also in the technological innovation of fashion.
