Country’s leading digital operator Banglalink has unveiled a new Experience Center at its headquarters in the capital, introducing a thoughtfully designed customer service space built around comfort, empathy and seamless digital interaction, a press release said.
The new center reflects Banglalink’s people-first approach rooted in care, aiming to create a more welcoming environment where customers can easily explore services, seek support and engage with Banglalink in a more personal and supportive setting.
The Experience Center was officially launched on March 9, 2026, at Tigers’ Den in Gulshan. The inauguration was attended by Johan Buse, Chief Executive Officer of Banglalink, along with members of the company’s leadership team.
Designed around the concept of a “Sanctuary,” the Experience Center introduces a fresh approach to customer service, moving beyond conventional telecom service outlets. Instead of traditional service counters, the space provides an open and comfortable environment where customers can explore services, seek assistance and interact more easily with Banglalink customer care representatives.
The center also introduces several service features aimed at making customer support more convenient and engaging. These include a side-by-side support model, allowing service representatives to assist customers in a more direct and collaborative manner. Dedicated digital exploration spaces enable visitors to learn about Banglalink’s apps, services and digital offerings. In addition, fast-track assistance is available for quick service requests, while comfortable seating and a refreshment corner help create a relaxed and welcoming environment for visitors.
Muhammad Mehedi Hasan, Sales and Distribution Director of Banglalink, said:
“Every customer interaction is an opportunity for us to show care. With this Experience Center, we wanted to create a space where people feel welcomed, valued and genuinely supported. It is designed to be more than a service point. It is a place where customers can comfortably explore solutions, share their needs and receive assistance in a friendly and respectful environment. Our approach to customer service is simple: it is us and the customer working together to solve a problem, not the customer versus us.”
