Eastern Bank PLC (EBL) and Shanta Life Insurance PLC have jointly launched bancassurance products and services, enabling customers to access life insurance solutions directly through banking channels, a press release said.
The service was officially inaugurated at a ceremony held at EBL’s head office in Dhaka on April 2, marking a significant collaboration between the banking and insurance sectors in Bangladesh. This initiative is expected to support broader financial inclusion by making insurance products more accessible to bank customers.
The bancassurance offering aims to provide convenient access to financial protection and long-term security, while strengthening the delivery of integrated financial services. By combining EBL’s robust banking platform with Shanta Life Insurance’s expertise in life insurance, the partnership seeks to enhance financial planning options for individuals and families.
As one of the leading private commercial banks in Bangladesh, EBL continues to diversify its financial services to better serve its growing customer base. Shanta Life Insurance, a concern of the renowned Shanta Group, focuses on delivering reliable and innovative life insurance solutions tailored to evolving customer needs.
Among those present at the launch ceremony were Ali Reza Iftekhar, Managing Director; M. Khorshed Anowar, DMD and Head of Retail and SME Banking; Zahidul Haque, Chief Information and Technology Officer; Sarmin Atik, Head of Liability and Wealth Management; and Md. Raquib, Head of Bancassurance and Student Banking from EBL.
Representing Shanta Life Insurance were Arif Khan and M. Anisul Haque, Directors; Nafis Akhter Ahmed, Chief Executive Officer; Khurshed Kaisar, DMD and Chief Business Officer among others.
