When a devastating earthquake shook Dhaka yesterday and people rushed to check whether their loved ones were safe, Banglalink stepped forward to support its customers in a moment of fear and uncertainty. In line with its commitment to giving back to society, the company enabled free calling to all operators to help families reconnect when reassurance mattered most, a press release said.
The announcement was shared through Banglalink’s official Facebook page and reinforced via SMS notifications to ensure subscribers could reach family and friends quickly and smoothly. During the complimentary calling window, millions of customers made over 12 million minutes of outgoing calls across all local operators. The gesture received heartfelt appreciation from customers and stakeholders, many calling it a compassionate act at a time when the nation deeply needed unity and care.
This initiative reflects Banglalink’s longstanding promise to stand beside communities in moments of need. Earlier, the company provided emergency relief during flash floods in partnership with the Bangladesh Army and distributed oral saline and drinking water during recent heatwaves, demonstrating a consistent commitment to meaningful, people-focused support.
Emphasizing the spirit of giving back to the community, Taimur Rahman, Chief Corporate and Regulatory Affairs Officer of Banglalink, said: “In a moment of fear for the entire country, our first instinct was to stand beside our customers and the communities we serve. Immediately after the quake, our leadership and Crisis Team assessed the network and ensured the safety of our people while exploring how we could support our customers. With families desperately trying to reach one another, enabling hassle-free calling felt like the quickest and most meaningful way to help, and we acted on it immediately. Seeing millions reconnect with their loved ones reminded us why we do what we do. For us, care means being present when our customers need us the most.”
Reinforcing Banglalink’s human-centred philosophy, Kazi Mahboob Hassan, Chief Marketing Officer of Banglalink, said: “We exist to serve customers, not just operate networks. Every product, every service, and every decision begin with a simple question: What do our customers need right now? Our focus is on creating solutions that help customers feel supported, respected, and genuinely cared for. We are not just building a network; we are shaping a DO1440 digital experience that connects every minute of the day and supports customers in the moments that matter. Standing beside our customers in times of need is part of who we are, and Banglalink will continue to give back with empathy, sincerity, and meaningful action, which is reflected in our slogan Banglalink For You.”
Banglalink reaffirmed that its purpose goes beyond technology, it is about being present for people, especially when it matters most.
