A new chapter of the Kaspersky Security Bulletin looks at how AI is expected to affect the global entertainment industry in 2026, from ticketing and VFX pipelines to content delivery networks, games and regulation, a press release said.
Artificial intelligence is rapidly transforming the entertainment industry – from ticket sales and movie production to gaming and content distribution – while simultaneously creating new security risks. As AI increasingly imitates and generates core creative outputs like stories, visuals, and performances, it has become both a powerful tool and a growing attack surface for malicious actors.
“As we examined different parts of the industry, it became clear that AI is the thread running through most of the emerging risks. By diving into this, we wanted to highlight that AI will not only help defenders detect anomalies faster, it will also help attackers model markets, probe infrastructure and generate convincing malicious content. Studios, platforms and rights holders need to treat AI systems, and the data behind them, as part of their core attack surface, not just as creative tools, and build security and governance around that reality,” said Anna Larkina, web content analysis expert at Kaspersky.
Kaspersky identifies five major AI-driven threats. First, ticketing markets may turn into algorithmic battlegrounds, where scalpers use AI bots and real-time data to manipulate resale prices, even when primary pricing is fixed. Second, the rise of AI-powered VFX expands supply chains, increasing the risk of leaks through smaller vendors and freelancers with weaker security.
Third, content delivery networks (CDNs) holding unreleased films, games, and streams could become high-value targets, as AI helps attackers map infrastructure and exploit vulnerabilities at scale. Fourth, in gaming and fan communities, generative AI may fuel abusive or prohibited content and unintentionally expose personal data through poorly cleaned training sets. Finally, evolving regulations around AI transparency, consent, and copyright are expected to push entertainment companies to establish dedicated AI governance and compliance roles to manage legal, ethical, and security risks.
The full set of AI and entertainment scenarios is available in the latest Kaspersky Security Bulletin.
Kaspersky advises entertainment organizations to map AI usage across operations, strengthen security for AI-enabled vendors, enhance CDN monitoring with anomaly detection, and conduct rigorous security and privacy reviews of generative AI in games, marketing, and fan platforms.
