Smartphone brands shift focus to youth in 2026

DCV Desk
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As the New Year unfolds, young people across Bangladesh are returning to campuses, workplaces, and daily routines shaped by long hours, constant connectivity, and an increasingly mobile lifestyle. From early-morning commutes and late-night study sessions to gaming, streaming, and content creation, smartphones remain at the center of how youth manage their time and energy, a press release said.

In this context, global smartphone brand Infinix says relevance in 2026 will be defined less by novelty and more by how technology fits into real, everyday use. For Bangladesh’s youth, this means devices that feel light in hand, stay comfortable during extended use, and perform reliably across long sessions without interruption.

In recent years, mobile gaming and esports have also become an important part of youth culture in Bangladesh — from casual gaming during travel breaks to competitive play and livestreaming late into the night. These habits have increased expectations around device comfort, performance consistency, and battery endurance, especially among students and young professionals.

This design-first approach was reflected in a milestone achieved in 2025, when the Infinix HOT 60 Pro+ received official recognition from Guinness World Records as the World’s Thinnest 3D-Curved Display Smartphone. Certified in August 2025, the device measured 6.0920 mm at its thickest point (excluding the camera bump), demonstrating how compact design can support modern usage patterns.

According to Infinix, the significance of the achievement lies not only in the record itself, but in the thinking behind it. Despite its ultra-slim profile, the HOT 60 Pro+ integrates a 5,160mAh battery, addressing a key concern among Bangladeshi youth who often spend extended hours away from charging points — on campus, in transit, or during long gaming sessions.

As young users begin the year seeking balance between style, comfort, and endurance, Infinix sees innovation as a response to lived experience rather than a race for specifications. By carrying forward a globally recognized design benchmark into the New Year, the brand reinforces its focus on staying relevant to how Bangladesh’s youth actually live — fast-moving, digitally connected, and increasingly shaped by gaming and digital culture.

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