The Advertising Agencies Association of Bangladesh (AAAB) successfully held its Annual General Meeting (AGM) on April 15, 2026, at the Banani Club Banquet Hall, Dhaka, with participation from representatives of 42 member agencies of the association, a press release said.
The meeting was presided over by AAAB President, Sanaul Arefeen, and attended by members of the Executive Committee, agency leaders, and distinguished guests including Geeteara Safiya Choudhury, Ramendu Majumdar, Muneer Ahmed Khan, and industry veteran Yusuf Hassan.
The AGM commenced with a welcome address by the President, followed by the confirmation of the minutes of the previous Annual General Meeting. The General Secretary, Syed Ahsanul Apon, presented the Annual Report, outlining key initiatives and progress over the past term. He highlighted AAAB’s continued focus on industry engagement and capability development through workshops and knowledge-sharing initiatives. He emphasized ongoing policy advocacy efforts including engagement with key institutions such as the National Board of Revenue (NBR), Bangladesh Bank, and the Ministry of Information & Broadcasting. Key issues raised included digital advertising payment challenges, VAT and taxation complexities, regulatory clarity, and the need for greater industry formalisation. He also underscored the Association’s commitment to working closely with government stakeholders to strengthen policy frameworks that support government revenue generation, and recognise the growing contribution of the advertising industry to Bangladesh’s digital economy.
During the open discussion and Q&A session, agency representatives actively and wholeheartedly participated, sharing their current business challenges and identifying areas where the Association could further strengthen its focus and support.
AAAB Treasurer, Sarah Ali, presented the audited financial statements. The members formally adopted and approved the minutes of the November 2024 AGM, the Annual Report, the Treasurer’s Report and audited financial statements, the appointment of the Auditor and determination of remuneration, as well as the Budget Proposal for 2026.
In a special segment, Joint Secretary, M A Maruf, formally welcomed the new members who joined the Association since the previous AGM and introduced the sub-committee members, emphasizing the importance of active member engagement in strengthening the advertising industry. Other Executive Committee members, Dr Muhammad Risalat Siddique and Mehrun Nessa Islam, were also present at the meeting.
The meeting concluded with a vote of thanks by Vice President, Nazim Farhan Choudhury. Members were delighted to participate in the AGM, which was followed by a dinner, a musical performance, and a networking session among members.
