Coca-Cola Bangladesh is bringing fans closer to FIFA World Cup™ 2026 with a nationwide campaign that offers a chance to experience the tournament like never before. Running from 18 April to 18 July, the campaign offers fans the chance to win exclusive FIFA World Cup™ hospitality experiences and official merchandise. The campaign invites fans to engage with the brand through interactive and digital experiences. Available in 1.75L and 2L packs, each bottle features a unique code under the label to unlock participation, a press release said.
Consumers can scan the QR code, enter the unique code on the campaign website and participate in FIFA World Cup™ –themed quizzes to earn points and climb weekly leaderboards. Fans can also enhance their chances through social participation by sharing a photo of the promotional pack on Facebook using #CokeKhaoWorldCupJao and securing a minimum of 20 shares to earn bonus points, bringing more fans into the celebration.
Departing from traditional instant-win formats, the campaign introduces a performance-based reward structure, where winners are determined weekly through leaderboard rankings. Each week, top participants will win exclusive FIFA World Cup™ match experiences, with seven grand prize winners in total. So far, two lucky winners have already secured the grand prize. Thousands more will receive official Coca-Cola and FIFA World Cup™ merchandise. Winners will be notified via SMS with further details on prize fulfilment.
Md. Moin Ullah Chowdhury, Coca-Cola Bangladesh Limited said, “In Bangladesh, football is more than a game. It is a shared emotion that brings millions together, especially during the FIFA World Cup™. Building on the momentum of the recent Trophy Tour by Coca-Cola, our focus with this campaign is to translate that passion into participation, creating simple, accessible ways for fans to move beyond watching the tournament to experience it.”
This campaign reflects Coca-Cola’s continued focus on creating meaningful fan experiences and celebrating the spirit of football across Bangladesh.
