Skin Café brings real-world marketing challenge to university students

DCV Report
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Skin Cafe, one of Bangladesh’s popular skincare brands, has announced the launch of its national-level business case competition, “SkinCafe Sun-Funday,” aimed at university students across the country, a press release said.

Designed as a marketing-focused competition, the initiative offers students a unique opportunity to engage with real-world brand challenges, showcase their strategic thinking and present innovative, creative ideas. The competition aligns academic knowledge with practical industry exposure, fostering the next generation of marketing professionals.

The competition will be entirely online in two rounds. In the first round, participating teams will submit a marketing strategy presentation based on a given business case. Shortlisted teams will advance to the second round, where they will develop a creative promotional reel and publish it on their Facebook accounts as part of the evaluation process.

Students from any university in Bangladesh are eligible to participate by forming teams of two to three members. However, each team must consist of students from the same university.

Registration for the competition is completely free, making it widely accessible to aspiring participants. Interested teams can register until May 14 by visiting SkinCafe’s official Facebook page https://facebook.com/skincafe.co or the designated competition event page.

The total prize pool for the competition stands at BDT 30,000, with BDT 15,000 awarded to the champion team, BDT 10,000 to the first runner-up, and BDT 5,000 to the second runner-up.

According to SkinCafe, the primary objective of this initiative is to bridge the gap between academic learning and real-world industry experience, while identifying and nurturing a new generation of creative marketers and strategic thinkers in Bangladesh.

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