With the powerful tagline ‘Double Shoktite Total Attack,’ BLITZ, a new home and hygiene care brand from Maple and Mahrus Essentials Ltd., officially marked its debut in the Bangladeshi market through a grand launching ceremony held on Saturday (16 May) at Lalkhan Bazar, Chattogram. The event introduced a range of fabric and cleaning solutions designed to make everyday household cleaning easier, more effective, and more convenient for Bangladeshi customers, a press release said.
The launch ceremony was attended by distinguished guests including Marwah Chowdhury, Chairman of Maple & Mahrus Essentials Ltd.; Makzan Ul Karim Chowdhury, Managing Director of Maple & Mahrus Essentials Ltd.; Md. Morshed Alam, Manager, Operations; and Salim Islam, Manager, Business Development. Business stakeholders, distributors, partners, and invited guests also joined the event to celebrate the official beginning of BLITZ’s journey in Bangladesh.
During the event, the company showcased a diverse range of products under the BLITZ portfolio, aimed at addressing everyday household cleaning needs. The lineup includes Detergent Powder available in 1kg, 500g, 200g, and 40g packs, Dishwashing Bars in 125g and 75g variants, and Dishwash Liquid in 500ml and 250ml bottles. The products are designed to deliver strong stain removal, freshness, and ease of use while remaining accessible for everyday families.
Speaking at the event, Marwah Chowdhury, Chairman of BLITZ, said, “With BLITZ, we want to become a dependable companion in people’s daily lives by offering cleaning solutions that combine quality, affordability, and convenience. Today’s customers seek products they can trust for their families and households. Through innovation and customer-focused value, we aim to establish BLITZ as a reliable household name in Bangladesh.”
The launch event featured product displays, brand presentations, networking sessions, and ceremonial unveiling activities, creating an energetic and engaging atmosphere around the brand’s official introduction. Through this launch, BLITZ aims to build a strong presence in Bangladesh’s household cleaning market while bringing greater confidence, comfort, and convenience to customers in their everyday lives.
